Apple has done more than just invent great products, or nouns, they have spurred a revolution of new verbs as well. Their most popular creation by far is the iPod portable music device. Their bundled iTunes software popularized "ripping," or copying the tracks from your CDs and placing them within the iPod. The associated Music Store advocated downloading tracks 99 cents at a time. But nothing fills the storage void of an iPod faster than subscribing to Podcasts. This made-up term does not yet reside in the Merriam-Webster dictionary but the world's encyclopedia, Wikipedia, calls it "a method of distributing multimedia files ... over the Internet" using a syndication format which automates the delivery of these files.
Podcasts can be audio interviews, music remixes or even video clips. These can have a duration of two minutes to two hours or longer. The only limitation is the amount of content that you want to create or the length of time that you want your audience to spend downloading and storing the files. Since the most popular clips on the Internet clock in at just a few minutes, I suggest not going over the 20-minute mark to keep the time demands of your audience low.
Subscribing to Podcasts is a relatively easy process that does not even require an iPod. Just open or download a copy of iTunes and click on the Music Store icon in the left pane. Then click on Podcasts within the new window that opens and a list of new and top shows will appear. ...
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