I had the privilege of speaking with Zach Suchin about the Quad—a website made exclusively for college students and meant to be an enhancement of college life. It is a service meant to make life easier for college students.
YOUNG MONEY: Tell me about The Quad
ZS: The Quad is an over arching collegiate platform. It is a vacuum in the college space. Obviously there are MySpace and Facebook but in terms of utility they are just boredom killers. I love them, but I just don’t think at the end of the day they really help people’s life.
I developed the quad with college students. My partner is in college. I wanted a system where kids would actually get use out of it. So it’s not set up not as a basic ad business model, which is ineffective in the college market, these students grew up with computers, grew up with social networking, so we focus on the content of a page. We wanted to create a service that college students needed and that advertisers could use to reach a core base—in a way that users wouldn’t mind advertisers.
There are four parts to the quad. Metaphorically the quad is the center of college life. We offer a variety of services that are not available elsewhere and we subsidize the cost through sponsors. The four parts are:
The Scene
Academics
Greek Life
The Shop (retail)
We offer a collaborative set of tools. The Quad is coordinated for college kids to be able to do everything in one place.
The reaction has been t...
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